About me
I leverage my professional background in the marketing departments of two Fortune 500 companies to craft user-centred designs that strategically align with business objectives.
1. Marketing & UX Design
As the youngest Marketing Manager at Gap Inc. Greater China.
$2.2 Million
Managed a $2.2 million retail marketing budget for Old Navy In-store-marketing visuals and signages
500+ Visuals
Managed in-house designers to produce final assets over 500 window decals and product signage per store across 16 Old Navy locations
Communication
Partnered with Gap’s San Francisco HQ team on retail visual design for all stores, ensuring designs were tailored to the local target audience
I managed promotional In-store-marketing (ISM) updates, as the below shows, over 50 times a year for Old Navy retail marketing.
I was touched by the heartfelt farewell from everyone on the floor.
I sincerely appreciate my kind, talented and supportive colleagues, who
not only trusted me,
but supported me,
The past collaboration strengthened our team dynamic and played a key role in Old Navy’s continued growth.
In this portfolio, I want to give a special shoutout to my incredible teammates at Gap Inc.:
Marketing Director @Suran Tran,
PR Manager @Chloe,
Digital Marketing Manager @Luna,
and Mall Marketing Manager @Sally.
Working with you all was one of the most rewarding experiences of my career!
My background in marketing has given me a deep understanding of user behaviour, business goals, and data-driven strategies.
This empowers me to design user experiences that are intuitive and aligned with real-world success metrics.
2. Education & UX Design
Why does a UX design degree matter?
Holding a master of information in User Experience Design from the University of Toronto, I've worked very closely with my teams on several UX projects.
The UXD degree taught me not to jump straight to the solution but to take a step back and think more deeply about why users behave the way they do.
What does an MBA degree mean for
UX design?
I firmly believe that "Many people understand design, and even more can curate fancy designs. However, few genuinely perceive both users in businesses and how to make design serve business objectives effectively."
My MBA background provides a strong business lens to my marketing and UX work, enabling me to assess each UX initiative's value to the organization critically.
3. Two memorable experiences
My first encounter with “design” in life.
In middle school, I spent two months as an exchange student in Brisbane, Australia.
When I first saw the Sydney Opera House, I think that was the moment I first understood what “design” truly meant to me.
Coordinated an over-60 million-visitor event
In 2010, I was proud to join the World Expo Organizing Committee as a full-time Event Coordinator, managing all international parade teams for the Shanghai World Expo.
During that six-month Expo, over 60 million visitors watched more than 180 parades, which I helped coordinate and manage.
This was, without a doubt, the most significant event I’ve ever had the opportunity to coordinate in my life.
4. My leisure time
I teach
As a CASI-certified instructor, I spend almost every winter weekend at Blue Mountain, ON, where parents recognize me as one of the most popular snowboard instructors adored by teens and children.
I play clarinet
As a Level-4 clarinet player, I performed, composed, and took the stage from a young age.
I Sing
As a student of Professor Xiaoyan Zhou, one of China’s most renowned vocalists, singing has become an inseparable part of my life.
I play basketball
I have my own basketball team, and every week, my teammates and I train together, explore the core of the game, and fully enjoy everything basketball brings us.
Throughout my career, my peers, teammates and friends have highlighted three key qualities below that define me—qualities I believe also reflect my personality.
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Proven reliability
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One of the most trustworthy team worker
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Idea-promotor and Problem-solver
I believe these three qualities enable me to create designs that truly bring people a sense of joy.